Olde Soul began as a men’s barbershop in Austin, Texas, opening its first location in early 2019 with a simple dream: to create a modern barber and retail front offering high-quality services and grooming products.

When COVID-19 struck, everything changed for Olde Soul Barbershop. The global pandemic forced us to rethink what it meant to be a small business, how to serve our community, and how to support other small businesses. In response, we started producing locally-designed shirts for our barber clients, which sparked a new idea.

With the incredible support of the Austin community, we were inspired to create something meaningful beyond the walls of our shop. We launched an online marketplace to connect creatives and their unique products with shoppers eager to support small businesses.

Thus, Olde Soul was born.

At The Olde Soul, we're dedicated to creating a vibrant marketplace that bridges the gap between makers and conscientious shoppers. Our goal is to empower small businesses by providing them with a platform to showcase their unique products and offer shoppers an exceptional online retail experience.

Discover a diverse array of exclusive, high-quality products—from personal care items and apparel to home goods and lifestyle accessories like prints and stickers—that you won't find in mainstream stores. With over 100 small businesses from across the United States featured on our platform, we're constantly expanding our offerings to highlight more independent makers.